Urban scenes
A focused eye on rap, urban and underground scenes, with real attention to emerging artists.
About
An agency between music, image and the field.
Hell Sinky supports artists and music projects with a direct approach: find the story, shape the image and create the moment.
What Hell Sinky stands for.
Promotion is not just about pushing a link. A strong campaign connects sound, image, context and media around one clear intention.
Visual storytelling
Music videos, documentaries, short formats and visual ideas built to give a clear shape to a story.
Living campaigns
Activations, articles, press angles and moments designed to cut through the noise.
Founder / Director / Journalist
Read the full ZEZ XXI profile
ZEZ XXI
Mazdak Vafaei Shalmani, also known as ZEZ XXI, is a Franco-Iranian writer-director and journalist. His work connects urban culture, social cinema, investigative storytelling and visual strategy.
After more than fifteen years around French-speaking rap media, with work linked to Rapunchline, Vice France and France Maghreb, he founded HellSinky in 2018 as an independent creative label and media platform.
15+ yearsrap media and field reporting
2018HellSinky foundation
Film + presscampaigns, interviews, editing, direction
Selected work by ZEZ XXI.
A visual route through music films, social documentary and campaigns where the story is treated as seriously as the image.
P13Music short film
The Metro BabyArtist documentary
EchoSocial documentary
Hell SinkyVisual manifesto