Music promotion
Campaign angles, calendars, content, press outreach and storytelling around a track, a video or a full project.
Music campaigns, films, press relations and bold activations for artists and projects built to leave a mark on urban culture.
Hell Sinky works where music, cinema and strategy meet. The goal: turn a release, an idea or a story into a visible, coherent and memorable campaign.
Campaign angles, calendars, content, press outreach and storytelling around a track, a video or a full project.
Music videos, short films, documentaries and social formats, from writing to post-production.
Editorial positioning, media kits, targeted contacts and follow-up for stories with real weight.
Existing projects become the backbone: music films, social documentary, field activations and release campaigns.
A music short film built around consequences, choice and regret, designed as both an artistic piece and a campaign object.
Read the projectBorn from a music project around Le Reve Francais, Echo became a social documentary shaped by direct testimonies, silence and the migrant experience.
Read the projectA film inspired by Gued'1, a rapper abandoned as a child in the Paris metro, between social determinism, inner reconstruction and the power of music.
Read the projectPublished projects become proof of work: each article documents a campaign, a format or a creative intention.
Mazdak Vafaei Shalmani, also known as ZEZ XXI, is a Franco-Iranian writer-director and journalist whose work bridges urban culture, social cinema, and investigative storytelling. For over fifteen years, he has helped shape the French-speaking...
Read the projectIn a bold artistic endeavor, P13 teamed up with Diversity Record and ZEZ XXI to bring the short film “P13 – Si j’avais” to life. This ambitious cinematic project aims to convey a powerful...
Read the projectAs part of a bold initiative to promote a music track centered on the French dream of migrants, the innovative marketing agency Hell Sinky, in collaboration with Debora Ramos and visionary director ZEZ XXI,...
Read the projectHell Sinky works with artists and teams who need a campaign stronger than a simple launch post.