Strategy & campaigns
Positioning, storytelling, editorial calendars and launches.
↗Independent creative agency · Paris
HELLSINKY
Culture isn’t followed. It’s built.
We create campaigns, films and activations that turn a release into a cultural moment.
Start a project↗01 — Studio
Where music, image and the streets meet.
Hell Sinky partners with artists, labels and projects that refuse to go unnoticed. Strategy, storytelling, production and press — one team, from the first angle to the final impact.
02 — Expertise
What we do
Film & content
Music videos, documentaries and social formats, from script to post.
↗Press & influence
Media kits, editorial angles, targeted outreach and follow-through.
↗Field activations
Physical, memorable ideas that make a project travel.
↗03 — Reach & recognition
P13 — If I Had
Selected at festivals in Luleå, Madrid and Manchester.
Echo × RFI
Echo was broadcast on RFI, extending its migrant testimonies to an international audience.
Major media partners
We collaborate with leading online media, Skyrock, Générations and other major cultural platforms.
04 — Work
Selected work
05 — Founder & creative director
Mazdak Vafaei Shalmani— ZEZ XXI
A Franco-Iranian writer-director and journalist, Mazdak Vafaei Shalmani has bridged urban culture, social cinema and investigative storytelling for over fifteen years.
After helping shape French-speaking rap media — notably at Rapunchline — and collaborating with Vice France and France Maghreb, he founded Hell Sinky in 2018: an independent studio where documentary becomes poetic, visual and social action.
His book HELL SINKY extends that vision: a manifesto on truth, the memory of places and the responsibility of the gaze.
He also leads UrbanTrackz.fr and the Hell Sinky platforms, including Hellsinky.fr and Hellsinky.se.
“Being the best doesn’t matter. Being the most original does.”
Hell Sinky · Paris / Europe